Everyday walking projects get ITV boost

Short walks in England and Wales on the Ramblers’ Group Walks Finder (www.ramblers.co.uk/walksfinder) have been branded as Walk4Life walks as part of the government’s Change4Life campaign for a healthier eating, more active society. It comes in time for ITV’s Walk4Life National Walking Day on 26 September, whose television coverage is expected to give numbers on Ramblers’ walks under 5 miles and its Get Walking projects a big boost. Local Ramblers groups have teamed up with other walking organisations to arrange a walk for ITV cameras on the day.

Ramblers’ short walks in Scotland have also been given the Active Nation branding, the healthy legacy initiative for the Glasgow 2014 Commonwealth Games. Meanwhile, having prematurely hit targets for distribution of its Get Walking packs, the Ramblers has launched an online version – My Get Walking at www.getwalking.org.uk – where people can monitor their progress on a 12-week programme, setting their own targets and selecting their favourite walks.

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